Tuesday, August 03, 2004

This is an interesting story

Cartoon Network the fastest growing network at Turner Broadcasting

Cartoon Network, the cable TV home of many anime series such as Case Closed, Wolfs Rain and Inu Yasha, is the fastest growing network in Turner Broadcasting's impressive line-up of networks that includes CNN, TBS and TNT. In fact, investors and press recently learned that Cartoon Network is more profitable than CNN. In 2003 Cartoon Network turned $650 million in revenue, 17% of the the entire Turner Broadcasting revenue, compared to $535 million (14%) in revenue for CNN and the rest of Turner Broadcastings news operations.

Cartoon Networks financial success is being attributed to increased ad revenue thanks to its ever increasing adult audience, and low operating costs. Adult Swim has consistently ranked #1 in its time period (11 pm - 2 am) on basic cable with adults 18-34, against competition from late night talk shows like NBC's Tonight Show with Jay Leno and the CBS Late Show with David Letterman.

In early July Cartoon Network reported impressive growth statistics over last year for Adult Swim in key adult demographics such as 23% in adults 18-34, 47% in adults 18-24 and 76% in women 18-24.

Click on this link to see the source of this article Cartoon Network Shines